Privacy policy

This Privacy Policy explains how Magic Home (“Magic Home”, “we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you visit or use magichomestore.com (the “Site”) and related services (collectively, the “Services”). It applies to all users of the Services, including customers, visitors, and any individuals whose information we collect.

By accessing or using our Services, you consent to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our Services.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business practices, technology, or applicable laws. When changes occur, we will update the “Last updated” date above. When legally required, we will provide additional notices or request consent for significant changes.

How We Collect and Use Your Personal Information

We collect personal information to operate, provide, enhance, and secure our Services. The specific information we collect depends on how you interact with the Site. In general, we use the information we collect to:

  • Communicate with you about your account, orders, and inquiries
  • Provide, improve, and personalize our Services
  • Fulfill legal, regulatory, and contractual obligations
  • Protect our rights, systems, customers, and users
  • Enforce our terms and policies
  • Personal Information We Collect

Information We Collect Automatically (Usage Data)

When you use the Site, we may automatically collect information using cookies and similar technologies. This may include:

  • Browser and device type
  • IP address
  • Network and connection details
  • Time spent and actions taken on the Site
  • Identifiers for advertising and analytics purposes

ee the Cookies section below for more details.

Information From Third Parties

We may receive personal information from:

  • Service providers (e.g., Shopify)
  • Payment processors, to validate and complete transactions
  • Marketing and analytics partners
  • Tracking technologies, such as pixels, web beacons, and third-party scripts

We process third-party information consistent with this Privacy Policy.

How We Use Personal Information

Providing Products and Services

We use personal information to:

  • Process and confirm payments
  • Fulfill and deliver orders
  • Manage and authenticate accounts
  • Support returns, exchanges, and refunds
  • Provide service updates and transaction-related notifications
  • Improve your shopping experience through Shopify integrations

Marketing and Advertising

We may use personal information to:

  • Send promotional messages via email, SMS, or mail (where allowed)
  • Provide personalized advertising and shopping recommendations
  • Display relevant ads on our Site and third-party platforms
  • You may opt out of marketing communications at any time.

Security and Fraud Prevention

To protect users and our business, we use personal information to detect, investigate, and prevent fraud, unauthorized activity, or misuse of our Services. Users must safeguard their account credentials. Please contact us immediately if you believe your account has been compromised.

Customer Support and Service Improvement

We use personal information to respond to inquiries, provide product and order support, enhance user experience, and develop or improve our Services based on usage data and feedback.

Cookies

We use cookies and similar technologies to operate, analyze, and improve our Site, personalize content, support secure sign-in, and assist with marketing.

Information on Shopify cookie usage can be found here: https://www.shopify.com/legal/cookies

You may disable or delete cookies through your browser settings. However, certain features may not work properly without cookies.

We honor the Global Privacy Control (GPC) signal for opt-out requests where supported: https://globalprivacycontrol.org/

How We Disclose Personal Information

We may share personal information with:

  • Service providers (payments, logistics, IT, analytics, marketing, customer support)
  • Business and advertising partners
  • Affiliates within our corporate group
  • Parties with your direction or consent
  • Government or legal authorities, where required by law or to protect rights
  • Entities involved in corporate transactions, including mergers, acquisitions, or asset transfers

Some information may be considered “sold” or “shared” for advertising purposes under certain privacy laws. We do not use or disclose sensitive personal information to infer characteristics without explicit consent.

Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms. We do not control their privacy practices and are not responsible for how they collect, use, or disclose your information. Information shared publicly on those platforms may be visible to others. Please review their privacy policies before engaging with third-party services.

Children's Data

Our Services are not directed to children, and we do not knowingly collect personal information from them. If you believe a child has provided personal information to us, please contact us so we can delete it.

Security and Retention

We implement security measures to protect personal information. However, no system is completely secure, and we encourage the use of secure communication for sensitive information.

We retain personal information only as long as necessary to:

  • Operate and maintain accounts
  • Fulfill orders and provide Services
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

When information is no longer needed, we securely delete or anonymize it.

Your Rights

Depending on your location, you may have rights regarding your personal information, including the right to:

  • Access the personal information we hold
  • Request correction or deletion
  • Request data portability
  • Restrict or object to certain processing
  • Withdraw consent where applicable
  • Appeal decisions regarding rights requests
  • Opt out of targeted advertising and marketing communications

To exercise your rights, contact us using the information below. We may need to verify your identity, and authorized agents may act on your behalf with written permission.

We will not deny services, charge different prices, or take adverse actions against you for exercising your rights.

Complaints

If you have concerns regarding our data practices, please contact us. Depending on your jurisdiction, you may also have the right to file a complaint with your local data protection authority.

International Users

Your personal information may be transferred, stored, or processed in countries other than where you reside. When transferring data from Europe or other regulated regions, we rely on approved legal mechanisms such as Standard Contractual Clauses.

Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, you may contact us at:

Email: info@magichome.com

Address: Room 1401 & 1402A, No.150-1 Huangbian North Road, Junlong Subdistrict,Baiyun District, Guangzhou, China